After pondering over it for almost a lifetime, I had a eureka moment where it flashed as “Forgetfulness”
Forgetfulness of who we are!
Who are we?
ममैवांशो जीवलोके जीवभूत: सनातन: |
मन:षष्ठानीन्द्रियाणि प्रकृतिस्थानि कर्षति || 15.7||
And as SBG is a book I follow, the above shloka is Sri Bhagvan Krishna singing, "You are a part of me, but bound by Prakriti (Material Nature) [Maya] you are struggling with the six senses. (5 senses + the mind)
What do you think is Maya?
.